Shopping is just a few mouse clicks away, whether cosied up on the couch or out and about – for most of us, that’s just normal everyday life. The internet makes it possible and is an indispensable method of communication for companies as well. Thanks to the digital transformation, it is extremely easy to get in touch with customers.
In comparison, the classic communication platform “trade fairs“ seems almost old-fahsioned. Large halls filled with seemingly never-ending rows of booths, where you can score free pens and cookies. The first impression is a complete information overload. If everything can be done so fast and easily online, then why do companies still put so much effort into exhibiting at trade fairs and winning over the visitors? Or in other words: Why do we at WEICON put so much effort into this?