Before the channel WEICON TOOLS went online, it was important to create a pool of high-quality pictures. Only application pictures were not enough. For a private profile, the pictures can be taken spontaneously with a smartphone and then you have your next post.
In order to present our tools just right, we needed a little more preparation time. That is why, in a small team, we thought about what we also wanted to present to the Insta world. The categories that we came up with: people, products, production processes.
So the photo and video team resumed their work, visited our production site in Ascheberg several times, shot some material in our own photo studio and retouched all of it. Very important: the colours should be as homogeneous as possible and the products highlighted effectively, as tools just don’t pull on emotions as much as people with a perfect toothpaste-smile. Luckily, Rin and Simon have a knack for interesting perspectives.
And then it was all set. The first posts went online and since then, we’ve been eagerly publishing new content on our channel several times a week. Usually, I, as part of the PR team, make sure that the posts are planned one week in advance. This also includes writing captions and adding the right hashtags. Of course, new photos and videos are also taken continuously and added to the stock footage. Also, a new post comes up spontaneously every now and then.
At the moment, the channel is still in the early stages, but it is exciting to see it grow!