External sales staff conference at WEICON

The annual external sales staff conference in January in the Wersehof in Handorf. All external sales staff, employees from sales, export and other departments came together to talk about current topics at WEICON and share information on new developments.

The branch managers Thorsten Lutz, Alexandru Vlaicu and Tolga Aksoez as well as his colleague Ayetullah Doğan and our Spanish colleague, Alejandro Gonzalez Camara, took part in the event.

The first day belonged to WEICON TOOLS. Apart from reports from the individual regions, the participants were informed about the new tools, the Quadro Stripper, Cable Scissors and the various new sets for crimping and electrical installation.

Head of marketing, Sascha Beilmann, then represented the first drafts of the new TOOLS Shop on the Internet, which will offer a three-dimensional view of the tools, amongst other features.

The focus was on chemical-technical products from the second day. After a short presentation by Timo Gratilow on the international activities of the export department, our external sales colleagues reported on their regions, presented the current figures and presented some interesting applications from various sectors.

Afterwards, a draft of the new web site was presented and some of the measures in the area of social media, such as advertising on Facebook, were explained.

On the last day of the January conference 2016, product manager Holger Luetfring introduced the new adhesive standard DIN 2304. The aim of this standard is qualitative improvement of bonding processes by trained users in the companies and the reproducibility of process results.

The course of lessons on “The art of adhesive bonds” were then presented, which have been developed for students by the adhesives industry association. This course provides information on the various adhesives and the numerous application areas and conveys extensive basic knowledge on how to handle the products correctly.

Alongside the talks, our colleagues were trained in the practical handling of new products. The new sprays with NSF approval, the flexible adhesives and sealants in the new press packs and products such as the new threadlocking solutions were presented and, of course, tried out at three stations.

“The conference went very well. Our colleagues from external sales were provided with lots of information over the three days to use directly in their everyday work with customers. Moreover, they were trained in both theory and practical handling of the new products. This knowledge will help them to introduce the innovations from WEICON to industry,” says Ralph Weidling looking back at the conference.