Ten of our social media partners came to Münster for the first WEICON Influencer Day. A whole day to get to know each other and forge ideas.
Real doers
You think influencers only shoot beauty tutorials, show the latest food trends, and post unoriginal advertising? Then say goodbye cliché and hello to the WEICON Influencers! Our guys are real doers, a colourful bunch of electricians and craftsmen of all kinds. They use our products for their projects and present them to their followers on Instagram, YouTube, and Twitch. One thing that’s always obvious is that our cooperation partners really think a lot of our products. And not just when the camera is rolling.
This is how we select our influencers:
“It is important to us to work with people who go about their projects with creativity and passion and who cultivate an authentic relationship with their community. For us, it’s not the number of followers that counts, but the commitment of the influencer.” Tina (Head of Marketing)
Finally meeting our social media partners in real life
For our social media presence, we have been working with influencers for two years now – with great success! Our creative social media partners have already produced some great videos for Instagram, YouTube and co. However, despite the pleasant collaborations, we had never actually met any of our influencers live and in person. So it was high time to change that!
Truly living up to WEICON’s characteristic hospitality, our Marketing team organised a special day for our social media partners – the Influencer Day! A perfect opportunity to get to know our team, our company, and the products better and to promote creative exchange between our team members and the brand ambassadors.
On a tight schedule
After a warm welcome by our two CEOs Ann-Katrin and Ralph Weidling, our colleagues Tina Spengler and Kim Kuhlmann from the Marketing Department took over the moderation of the company presentation. Shortly afterwards, the tour continued to our WEICON TOOLS production at the Krampe company in Ascheberg. There, the Managing Director Stephan Krampe himself warmed up the production machines and gave our visitors a first-hand demonstration of how our stripping tools are manufactured. Back at our headquarters in Münster, our two application professionals Mike Breitenfeld and Holger Lütfring gave our guests a tour of the premises and answered many questions about the history and structure of the company.
A little later, it was time to roll up the sleeves – and to get ready for some hands-on applications! Divided into two groups, our brand ambassadors learned a lot about our chemical products and our stripping tools. There was plenty of time to try out some products, to test them and to ask our colleagues all kinds of questions.
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Room for new ideas
The Influencer Day offered the perfect opportunity to learn more about the current projects of our social media partners. For example, the question came up whether there might be any WEICON products that the influencers had not heard of yet, but could use for some of their latest projects? Along with Holger, Mike, and the colleagues from the WEICON TOOLS Department, they intensively discussed new ideas and possible applications. For example, they talked about lubricating greases for the automotive sector, adhesives for woodworking, and the WEICON Pipe and Belt Repair-Kit.
Since some of our social media partners are now also active on Twitch, we came up with the idea to use this channel as a new medium for our cooperation in the future and to launch a collaborative live stream.
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An exciting day with great input coming to an end
At the end of a long and exciting day, refreshments were of course a must! While sipping some ice-cold WEICON beers, we finished the day with a relaxing round of mini golf on the company’s own course – a perfect end to an eventful first Influencer Day!
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Our conclusion: This first meeting won’t be the last, Tina and Kim from Marketing revealed. “It was really good to exchange ideas with our influencers in a relaxed and casual atmosphere. We are already looking forward to many interesting projects that we can tackle together in the future,” said Kim. The next Influencer Day is already being planned for 2022. “Next time, however, we’ll plan for even more time to spend on hands-on applications,” Tina added.
And what do the influencers say about the eventful day at WEICON? “All in all, you even topped my expectations. The glimpse behind the scenes of the tool production was a real eye-opener. Impressive to see how much development art, know-how, and work goes into it!”, says Martin Ochsner (@elektrom_official). Benjamin Gahle (@tinker.fun) is also happy to have been part of the Influencer Day and says: “For me as a developer, all topics were very interesting. Whether it was injection moulding, fixture construction, assembly, adhesive tests, 3D printing or the WEICON TOOLS product range. For me, the visit was definitely worthwhile. A great company and a great team!”.
So the next Influencer Day can come. We’re looking forward to it!
Unsere Influencer: @maennertours @mr_motovlogs @elektrom_official @mr_elektroideen @tinker.fun @thisa.cc @ruslan_der_stromdesigner @andre.schwabe @m1molter
Written by guest author Lina Stoffer – working student public relations
